A London based Mexican fashion brand that reflects both “styles and traditions”, founded by Erika Alvarez in 2018, KOUA bridges ancestral craftsmanship with contemporary design.

KOUA is more than a studio — it is a movement woven with tradition, vision, and purpose.

Handcrafted Mexican embroideries enhance designs and create stylish garments full of culture and passion. All items are handmade by Mexican artisans from different ethnic groups throughout Mexico. Koua shares the history and culture of Mexico through its embroideries and other handicrafts.

Koua Mexico believes in Mexican artisan talent and our vision is to expand the brand worldwide to help those communities through socially responsible initiatives.

We aim to be a fashion brand leader, recognized for its social responsibility at a global level through the cultural values and identity which are ex- pressed by the indigenous communities of Mexico, through their embroidery and textile crafts.